Ginza Yaki Niigataya / 銀座 焼 新潟屋

  • Tokyo : Ginza
  • Yakitori / Yakitori, Wine, Japanese cuisine
10

Established for 77 years, the famous Higashi-Jujo shop "Niigataya" has newly opened a store in Ginza. Please enjoy the fusion of tradition and innovation.

Niigataya, highly supported by many customers in Higashi-Jujo, is launching a new business format. We offer the ultimate skewer cooked with carefully selected ingredients from Niigata and across Japan, focusing on freshness and grilled with the carefully cultivated heat application techniques developed over more than half a century, through an omakase course. Please enjoy the new "Niigataya," featuring Niigataya's unique secret seasoning method refined through over fifty years of trial and error, as well as the further enhanced techniques inherited from that tradition.

Available Menu

  • Lunch only
    3,450(JPY) With tax / Guest
    Ginza Yaki Niigataya [Plum Lunch] course *Service charge included
    Includes 9 Items
    Available from 1 guests
    Reserve
    [Details]

    Lunch Only
    Affordable Course with 4 Dishes and 5 Skewers

    Example Course Contents

    Appetizer: Soup of the Day

    Cold Dish: Seasonal Salad

    First Skewer: Kyo Red Local Chicken Thigh Skewer and One Other

    Steamed Dish: Seasonal Chawanmushi

    Second Skewer: Kyo Red Local Chicken Liver Skewer and Two Others

    Meal: Okukuji Egg Over Rice, Pickles, Red Miso Soup

    [Notes]
    If you have a seating preference, please write your preferred seating in the “Allergy” section or the “Children Not Eating” section.

    Please note that if you have children who will not be eating, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to accommodate your preferred seating. Thank you for your understanding.

    Menu items are subject to change depending on the season and ingredient availability.
    The price includes a 15% service charge.
    Please note that you cannot choose your seat (counter/table/private room).
    For reservations of 5 or more guests, please contact us to discuss.
    Even if you make separate reservations for the same party, please note that we may not be able to seat you together.
  • Lunch only
    5,175(JPY) With tax / Guest
    Ginza Yaki Niigataya [Take Lunch] course *Service charge included
    Includes 11 Items
    Available from 1 guests
    Reserve
    [Details]

    Lunch Only
    Casual Course of 4 Dishes and 7 Skewers

    Example Course Contents
    Appetizer: Today's Soup

    Cold Dish: Seasonal Salad

    First Skewer: Kyoto Red Local Chicken Thigh Skewer and Two Others

    Steamed Dish: Seasonal Chawanmushi

    Second Skewer: Kyoto Red Local Chicken Liver Skewer and Three Others

    Meal: Homemade Chicken Soboro Rice Bowl, Pickles, Red Miso Soup

    [Notes]
    If you have a seating preference, please write your preferred seat in the “Allergy” field or the “Children not eating” field.

    Please note that if you have children who will not be eating, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to provide your preferred seating, so thank you for your understanding in advance.

    The menu is subject to change depending on the season and ingredient availability.

    The price includes a 15% service charge.

    Please note that you cannot choose your seat (counter/table/private room).

    For reservations for 5 or more people, please contact us to discuss.

    Please note that even if you make separate reservations for the same party, we may not be able to seat you together.
  • 11,270(JPY) With tax / Guest
    Ginza yaki Niigataya [Ai Course] *Service charge included
    Includes 14 Items
    Available from 1 guests
    Reserve
    [Details]

    Ginza Niigataya Casual Plan
    Enjoy our carefully selected skewers and Niigataya’s signature specialties

    Sample Course Contents
    ■ Appetizer Steamed egg custard with eel

    ■ S.P. Marbled beef tongue skewer

    ■ Sashimi Seasonal sashimi

    ■ First Skewer Kyoto Beni Jidori chicken thigh
    　　　　　　Kyoto Beni Jidori chicken liver

    ■ Specialty Simmered beef offal stew

    ■ Second Skewer Rare cut: sot-l’y-laisse
    　　　　　　1 other item

    ■ Cold Dish Seasonal salad

    ■ Third Skewer Kyoto Beni Jidori chicken meatball
    　　　　　　Seasonal vegetable skewer
    　　　　　　1 other item

    ■ Rice Dish Chicken ochazuke or rich egg over rice

    ■ Dessert Homemade pudding

    [Notes]
    Seats are available for a 2-hour period.

    If you have a seating preference, please enter your desired seating in the “Allergy” section or the “Child Not Eating” section.

    Please note that if you have children who will not be dining, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to accommodate your seating request. Thank you for your understanding.

    The menu may change depending on the season and ingredient availability.

    The price includes a 15% service charge.

    Please note that you cannot choose your seat type (counter / table / private room).

    For reservations of 5 or more guests, please contact us to inquire.

    Even if you make separate reservations for multiple guests, please note that we may not be able to seat everyone together.
  • 14,720(JPY) With tax / Guest
    Ginza yaki Niigataya [Sumi Course] *Service charge included
    Includes 15 Items
    Available from 1 guests
    Reserve
    [Details]

    Ginza Niigataya Standard Plan
    A course menu featuring Kyobeni free-range chicken and our famous beef offal stew

    Course Details
    ■ Appetizer Steamed egg custard with eel

    ■ S P Skewered marbled beef tongue

    ■ Sashimi Seasonal sashimi

    ■ First Skewer Kyobeni free-range chicken thigh
    　　　　　Kyobeni free-range chicken liver

    ■ House Specialty Beef offal stew

    ■ Second Skewer Rare cut: sot-l’y-laisse
    　　　　　Seasonal vegetable skewer
    　　　　　1 other item

    ■ Cold Dish Seasonal salad

    ■ Third Skewer Wagyu beef fillet
    　　　　　Kyobeni free-range chicken tsukune
    　　　　　1 other item

    ■ Rice Dish Foie gras and caviar rice bowl

    ■ Dessert House-made pudding

    [Notes]
    Your table will be limited to a 2-hour seating.

    If you have a seating preference, please write your preferred seating in the “Allergy” field or the “Child Not Eating” field.
    Please note that if you are bringing a child who will not be eating, we may not be able to seat you at a counter.
    Also, depending on how busy we are, we may not be able to accommodate your seating request. Thank you for your understanding.

    The menu is subject to change depending on the season and ingredient availability.
    The price includes a 15% service charge.
    Please note that you cannot choose your seating type (counter/table/private room).
    For reservations of 5 or more people, please contact us to inquire.
    Please also note that even if you make separate reservations for different party sizes, we may not be able to seat you together at the same table.
  • Dinner only
    15,870(JPY) With tax / Guest
    Recommended Course: Ginza Yaki Niigataya [Third Generation] Course Supervised by the Main Store Proprietress Free Flow Plan *Including Service Charges
    Includes 14 Items
    Available from 1 guests
    Reserve
    [Details]

    "Special Course Supervised by the Third Generation Proprietress, Directly from Niigataya Main Store
    Please enjoy the fusion of tradition and innovation, with carefully grilled dishes and traditional flavors.
    *All-you-can-drink plan is limited to 2 hours (last order 30 minutes before the end).

    Example Course Contents
    Double Soup of Chicken and Beef

    First Skewer: Marbled Beef Tongue Skewer, Kyo-Beni Jidori chicken and two other types

    Appetizer: Liver sashimi inherited from Higashi-Jujo

    Specialty: Simmered Beef Offal

    Second Skewer: Pork Head Skewer with Niigataya Special Miso and two other types

    Cold Dish: Proprietress's Specialty Stamina Pickles

    Main Dish: Beef Steak Supervised by the Proprietress

    Niigataya Pickled Rice Bran

    Meal: Sauce Katsu-don Supervised by the Proprietress

    Dessert: Seasonal Ice Cream
    ------------------------------------
    All-You-Can-Drink Menu
    Premium Yebisu Beer

    Today's Champagne

    Today's Wine
    Red
    White

    Shochu
    Sweet Potato
    Barley
    Plum Wine

    Whiskey
    Nikka Frontier

    Sours
    Lemon Sour
    Jasmine Highball
    Oolong Tea Highball

    Soft Drinks
    Cola
    Ginger Ale
    Orange Juice
    Jasmine Tea
    Oolong Tea"

    [Notes]
    This is a 2-hour time limit arrangement (last order 30 minutes before the end).

    If you have a preferred seating request, please write your desired seating in the “Allergies” field or the “Children who will not be eating” field.

    Please note that if you have children who will not be eating, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to provide your requested seating. Thank you for your understanding.

    The menu may change depending on the season and ingredient availability.

    The price includes a 15% service charge.

    Please note that you cannot choose your seat (counter/table/private room).

    For reservations of 5 people or more, please contact us for consultation.

    Please also note that even if you make separate reservations by splitting the party, we cannot guarantee seating at the same table.

Restaurant Info

Map

Ginza Yaki Niigataya / 銀座 焼 新潟屋

Address
301, Daigo Taiyo Building, 10-8 Ginza 7-chome Chuo Ward Tokyo
Access
Tokyo Metro Ginza Line / Ginza Station about 3 minutes on foot
Tokyo Metro Hibiya Line / Higashi-Ginza Station about 4 minutes on foot
JR Shimbashi Station 8 minutes on foot
Phone
+81 3-6263-9128
Business Days / Hours
12:00 - 15:00
17:00 - 23:00
Regular holiday
None
Cancellation Policy
Cancellation fee
  • 0%Up to 2 days before
  • 100%From 1 day before
Administration fee
Canceling a reservation after it has been completed will incur a 3.6% administration fee.
This applies regardless of the cancellation fee.
Change Date or Time
  • deadline:2 days before your reservation date
Features
Child-Friendly (Age: 7+), Free Wi-Fi, No smoking, Private rooms
Payment Method at location
VISA, MASTER, JCB, AMERICAN EXPRESS, DINERS, Cash (JPY), UnionPay
Remarks
◆ On-site payment does not accept e-money or QR code payments.

◆ If you have a seating preference, please write it in the “allergy” field or the “child not eating” field.
Please note that if there is a child not eating, or depending on how busy we are, we may not be able to seat you in your preferred area.

◆ For reservations of 5 people or more, please contact us for consultation.
Please note that even if you make separate reservations by splitting the人数, we cannot seat you at the same table.

◆ A 15% service charge will be applied to food and drinks ordered at the restaurant with on-site payment.

◆ If you do not arrive within 15 minutes of your reservation time, your booking will automatically be treated as canceled.

◆ We are unable to accommodate gluten-free/vegan requests.

◆ Vegetarian reservations are accepted only for bookings made at least 3 days in advance.
We are unable to accommodate requests made within 2 days of the reservation date.
From 3,450(JPY) ~
Select Menu