Ginza Yaki Niigataya / 銀座 焼 新潟屋

  • Tokyo : Ginza
  • Yakitori / Yakitori, Wine, Japanese cuisine

Established for 77 years, the famous Higashi-Jujo shop "Niigataya" has newly opened a store in Ginza. Please enjoy the fusion of tradition and innovation.

Niigataya, highly supported by many customers in Higashi-Jujo, is launching a new business format. We offer the ultimate skewer cooked with carefully selected ingredients from Niigata and across Japan, focusing on freshness and grilled with the carefully cultivated heat application techniques developed over more than half a century, through an omakase course. Please enjoy the new "Niigataya," featuring Niigataya's unique secret seasoning method refined through over fifty years of trial and error, as well as the further enhanced techniques inherited from that tradition.

Available Menu

  • Lunch only
    7,820(JPY) With tax / Guest
    Lunch Only Ginza Yaki Niigataya [6,800 Course Menu] *Service charge included
    Includes 9 Items
    Available from 1 guests
    Reserve
    [Details]

    ■Appetizer Chicken Soup

    ■First Skewer Kyoto Red Chicken Thigh
          Kyoto Red Chicken Liver
          2 other items

    ■Cold Dish Seasonal Salad

    ■Second Skewer Kyoto Red Chicken Tsukune
          Seasonal Vegetable Skewer
          1 other item

    ■Featured Dish Chawanmushi

    ■Rice Dish Charcoal-Grilled Oyakodon

    ■Dessert Seasonal Ice Cream

    [Notes]
    If you have a seating preference, please write your preferred seating in the “Allergy” section or the “Children Not Eating” section.

    Please note that if you have children who will not be eating, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to accommodate your preferred seating. Thank you for your understanding.

    Menu items are subject to change depending on the season and ingredient availability.
    The price includes a 15% service charge.
    Please note that you cannot choose your seat (counter/table/private room).
    For reservations of 5 or more guests, please contact us to discuss.
    Even if you make separate reservations for the same party, please note that we may not be able to seat you together.
  • Lunch only
    13,570(JPY) With tax / Guest
    Lunch Only: Ginza Yaki Niigataya [11,800 Course Menu] *Service charge included
    Includes 11 Items
    Available from 1 guests
    Reserve
    [Details]

    ■Appetizer: Chawanmushi

    ■Special: Marbled Beef Tongue Skewer

    ■Sashimi: Seasonal Sashimi

    ■First Skewer: Kyo Benidori Chicken Thigh
           Kyo Benidori Chicken Liver

    ■Signature Dish: Simmered Beef Offal

    ■Second Skewer: Rare Cut Soriresu
           Seasonal Vegetable Skewer
           1 Other Item

    ■Cold Dish: Seasonal Salad

    ■Third Skewer: Charcoal-Grilled Wagyu Steak
           Kyo Benidori Chicken Tsukune
           1 Other Item

    ■Rice Dish: Foie Gras and Caviar Rice Bowl

    ■Dessert: Seasonal Dessert

    [Notes]
    If you have a seating preference, please write your preferred seat in the “Allergy” field or the “Children not eating” field.

    Please note that if you have children who will not be eating, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to provide your preferred seating, so thank you for your understanding in advance.

    The menu is subject to change depending on the season and ingredient availability.

    The price includes a 15% service charge.

    Please note that you cannot choose your seat (counter/table/private room).

    For reservations for 5 or more people, please contact us to discuss.

    Please note that even if you make separate reservations for the same party, we may not be able to seat you together.
  • 8,970(JPY) With tax / Guest
    Ginza Yaki Niigataya [Aka Course Menu] *Service charge included
    Includes 12 Items
    Available from 1 guests
    Reserve
    [Details]

    Ginza Niigataya Casual Plan
    Enjoy our carefully selected skewers and Niigataya’s signature specialties

    Sample Course Menu
    ■ Appetizer Local chicken soup

    ■ First Skewer Kyokou local chicken thigh
           Kyokou local chicken liver
           2 other kinds

    ■ Cold Dish Seasonal salad

    ■ Second Skewer Kyokou local chicken tsukune
            Seasonal vegetable skewer
            1 other kind
           
    ■ Specialty Dish Chawanmushi (savory egg custard)

    ■ Rice Dish Charcoal-grilled oyakodon

    ■ Dessert Seasonal ice cream

    [Notes]
    Seats are available for a 2-hour period.

    If you have a seating preference, please enter your desired seating in the “Allergy” section or the “Child Not Eating” section.

    Please note that if you have children who will not be dining, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to accommodate your seating request. Thank you for your understanding.

    The menu may change depending on the season and ingredient availability.

    The price includes a 15% service charge.

    Please note that you cannot choose your seat type (counter / table / private room).

    For reservations of 5 or more guests, please contact us to inquire.

    Even if you make separate reservations for multiple guests, please note that we may not be able to seat everyone together.
  • 11,270(JPY) With tax / Guest
    Ginza Yaki Niigataya [Ai Course] *Service charge included
    Includes 15 Items
    Available from 1 guests
    Reserve
    [Details]

    Ginza Niigataya Standard Plan
    A course where you can enjoy Kyo red chicken and our specialty beef offal stew

    Course Details

    ■ Appetizer: Chawanmushi

    ■ SP: Marbled Beef Tongue Skewer

    ■ Sashimi: Seasonal Sashimi

    ■ First Skewer Plate: Kyo red chicken thigh
           Kyo red chicken liver

    ■ Specialty: Beef Offal Stew

    ■ Second Skewer Plate: Rare Cut Soriresu
           1 other item

    ■ Cold Dish: Seasonal Salad

    ■ Third Skewer Plate: Kyo red chicken tsukune
           Seasonal vegetable skewer
           1 other item

    ■ Meal: Kyo red chicken charcoal-grilled oyakodon

    ■ Dessert: Seasonal Dessert

    [Notes]
    Your table will be limited to a 2-hour seating.

    If you have a seating preference, please write your preferred seating in the “Allergy” field or the “Child Not Eating” field.
    Please note that if you are bringing a child who will not be eating, we may not be able to seat you at a counter.
    Also, depending on how busy we are, we may not be able to accommodate your seating request. Thank you for your understanding.

    The menu is subject to change depending on the season and ingredient availability.
    The price includes a 15% service charge.
    Please note that you cannot choose your seating type (counter/table/private room).
    For reservations of 5 or more people, please contact us to inquire.
    Please also note that even if you make separate reservations for different party sizes, we may not be able to seat you together at the same table.
  • Dinner only
    15,870(JPY) With tax / Guest
    Recommended Course: Ginza Yaki Niigataya [Third Generation] Course Supervised by the Main Store Proprietress Free Flow Plan *Including Service Charges
    Includes 14 Items
    Available from 1 guests
    Reserve
    [Details]

    Niigataya Main Branch Original: “Special Course Supervised by the Third-Generation Proprietress”
    Please enjoy the fusion of tradition and innovation, featuring carefully grilled dishes and classic flavors.
    *This is an all-you-can-drink plan with a 2-hour limit (last order 30 minutes before closing).

    Sample Course Contents
    ■ Appetizer: Homemade Kyobeni Jidori Chicken Soup

    ■ First Skewer: Marbled Beef Tongue Skewer, Kyobeni Jidori Chicken, and Two Other Varieties

    ■ Starter: Seasonal Dish Made with Kyobeni Jidori Chicken

    ■ Signature Dish: Beef Offal Stew with Special Niigata Miso

    ■ Second Skewer: Kyobeni Jidori Chicken Liver Skewer, and Two Other Varieties

    ■ Cold Dish: Proprietress’s Special Energy-Packed Pickles

    ■ Hearty Dish: Beef Steak Supervised by the Proprietress

    ■ Palate Cleanser: Niigataya Nukazuke Pickles

    ■ Rice Dish: Charcoal-Grilled Oyakodon, Supervised by the Proprietress

    ■ Dessert: Seasonal Ice Cream
    ------------------------------------
    All-You-Can-Drink Menu
    Premium Yebisu Beer

    Champagne of the Day

    Wine of the Day
    Red
    White

    Shochu
    Sweet Potato
    Barley
    Plum Wine

    Whisky
    Nikka Frontier

    Sours
    Lemon Sour
    Jasmine Highball
    Oolong Tea Highball

    Soft Drinks
    Cola
    Ginger Ale
    Orange Juice
    Jasmine Tea
    Oolong Tea

    [Notes]
    This is a 2-hour time limit arrangement (last order 30 minutes before the end).

    If you have a preferred seating request, please write your desired seating in the “Allergies” field or the “Children who will not be eating” field.

    Please note that if you have children who will not be eating, we may not be able to seat you at the counter.

    Also, depending on how busy we are, we may not be able to provide your requested seating. Thank you for your understanding.

    The menu may change depending on the season and ingredient availability.

    The price includes a 15% service charge.

    Please note that you cannot choose your seat (counter/table/private room).

    For reservations of 5 people or more, please contact us for consultation.

    Please also note that even if you make separate reservations by splitting the party, we cannot guarantee seating at the same table.

Restaurant Info

Map

Ginza Yaki Niigataya / 銀座 焼 新潟屋

Address
301, Dai-go Taiyo Building, 7-10-8 Ginza Chuo Ward Tokyo
Access
Tokyo Metro Ginza Line / Ginza Station about 3 minutes on foot
Tokyo Metro Hibiya Line / Higashi-Ginza Station about 4 minutes on foot
JR Shimbashi Station 8 minutes on foot
Phone
+81 3-6263-9128
Business Days / Hours
12:00 - 15:00
17:00 - 23:00
Regular holiday
None
Cancellation Policy
Cancellation fee
  • 0%Up to 2 days before
  • 100%From 1 day before
Administration fee
Canceling a reservation after it has been completed will incur a 3.6% administration fee.
This applies regardless of the cancellation fee.
Change Date or Time
  • deadline:2 days before your reservation date
Features
Child-Friendly (Age: 7+), Free Wi-Fi, No smoking, Private rooms
Payment Method at location
VISA, MASTER, JCB, AMERICAN EXPRESS, DINERS, Cash (JPY), UnionPay
Remarks
◆ On-site payment does not accept e-money or QR code payments.

◆ If you have a seating preference, please write it in the “allergy” field or the “child not eating” field.
Please note that if there is a child not eating, or depending on how busy we are, we may not be able to seat you in your preferred area.

◆ For reservations of 5 people or more, please contact us for consultation.
Please note that even if you make separate reservations by splitting the人数, we cannot seat you at the same table.

◆ A 15% service charge will be applied to food and drinks ordered at the restaurant with on-site payment.

◆ If you do not arrive within 15 minutes of your reservation time, your booking will automatically be treated as canceled.

◆ We are unable to accommodate gluten-free/vegan requests.

◆ Vegetarian reservations are accepted only for bookings made at least 3 days in advance.
We are unable to accommodate requests made within 2 days of the reservation date.
From 7,820(JPY) ~
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