Established for 77 years, the famous Higashi-Jujo shop "Niigataya" has newly opened a store in Ginza. Please enjoy the fusion of tradition and innovation.
Niigataya, highly supported by many customers in Higashi-Jujo, is launching a new business format. We offer the ultimate skewer cooked with carefully selected ingredients from Niigata and across Japan, focusing on freshness and grilled with the carefully cultivated heat application techniques developed over more than half a century, through an omakase course. Please enjoy the new "Niigataya," featuring Niigataya's unique secret seasoning method refined through over fifty years of trial and error, as well as the further enhanced techniques inherited from that tradition.
Available Menu
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Lunch only3,450(JPY) With tax / GuestGinza Yaki Niigataya [Plum Lunch] course *Service charge includedIncludes 9 ItemsAvailable from 1 guestsReserve[Details]
Lunch Only
Affordable Course with 4 Dishes and 5 Skewers
Example Course Contents
Appetizer: Soup of the Day
Cold Dish: Seasonal Salad
First Skewer: Kyo Red Local Chicken Thigh Skewer and One Other
Steamed Dish: Seasonal Chawanmushi
Second Skewer: Kyo Red Local Chicken Liver Skewer and Two Others
Meal: Okukuji Egg Over Rice, Pickles, Red Miso Soup[Notes]
The menu is subject to change depending on the season and availability of ingredients.
The price includes a 15% service charge.
Please understand that you cannot choose your seating (counter/table/private room).
For reservations of five or more people, please consult with us via inquiry.
Please note that even if you make separate reservations for your party, you cannot be seated together at the same table. -
Lunch only5,175(JPY) With tax / GuestGinza Yaki Niigataya [Take Lunch] course *Service charge includedIncludes 11 ItemsAvailable from 1 guestsReserve[Details]
Lunch Only
Casual Course of 4 Dishes and 7 Skewers
Example Course Contents
Appetizer: Today's Soup
Cold Dish: Seasonal Salad
First Skewer: Kyoto Red Local Chicken Thigh Skewer and Two Others
Steamed Dish: Seasonal Chawanmushi
Second Skewer: Kyoto Red Local Chicken Liver Skewer and Three Others
Meal: Homemade Chicken Soboro Rice Bowl, Pickles, Red Miso Soup[Notes]
The menu is subject to change depending on the season and procurement conditions. The price includes a 15% service charge. Please understand that you cannot choose the seating (counter/table/private room). For reservations of five or more people, please consult us through inquiries. Please note that even if you make separate reservations for the group, we cannot seat you at the same table. -
11,270(JPY) With tax / GuestGinza yaki Niigataya [Ai Course] *Service charge includedIncludes 14 ItemsAvailable from 1 guestsReserve[Details]
Ginza Niigataya Casual Plan
Enjoy our carefully selected skewers and Niigataya’s signature specialties
Sample Course Contents
■ Appetizer Steamed egg custard with eel
■ S.P. Marbled beef tongue skewer
■ Sashimi Seasonal sashimi
■ First Skewer Kyoto Beni Jidori chicken thigh
Kyoto Beni Jidori chicken liver
■ Specialty Simmered beef offal stew
■ Second Skewer Rare cut: sot-l’y-laisse
1 other item
■ Cold Dish Seasonal salad
■ Third Skewer Kyoto Beni Jidori chicken meatball
Seasonal vegetable skewer
1 other item
■ Rice Dish Chicken ochazuke or rich egg over rice
■ Dessert Homemade pudding[Notes]
Seating is limited to a 2-hour time slot.
The menu is subject to change depending on the season and supply conditions.
The amount includes a 15% service charge.
Please note that you cannot choose your seating (counter/table/private room).
For reservations of 5 or more people, please inquire for consultation.
Please be aware that even if you split your group into multiple reservations, we cannot seat you at the same table. -
14,720(JPY) With tax / GuestGinza yaki Niigataya [Sumi Course] *Service charge includedIncludes 15 ItemsAvailable from 1 guestsReserve[Details]
Ginza Niigataya Standard Plan
A course menu featuring Kyobeni free-range chicken and our famous beef offal stew
Course Details
■ Appetizer Steamed egg custard with eel
■ S P Skewered marbled beef tongue
■ Sashimi Seasonal sashimi
■ First Skewer Kyobeni free-range chicken thigh
Kyobeni free-range chicken liver
■ House Specialty Beef offal stew
■ Second Skewer Rare cut: sot-l’y-laisse
Seasonal vegetable skewer
1 other item
■ Cold Dish Seasonal salad
■ Third Skewer Wagyu beef fillet
Kyobeni free-range chicken tsukune
1 other item
■ Rice Dish Foie gras and caviar rice bowl
■ Dessert House-made pudding[Notes]
Seating is limited to a two-hour duration.
The menu is subject to change based on the season and supply conditions.
Prices include a 15% service charge.
Please understand that you cannot choose your seating (counter, table, or private room).
For reservations of five or more people, please contact us for consultation.
Please note that even if you split your reservation into multiple groups, we cannot accommodate you at the same table. -
Dinner only15,870(JPY) With tax / GuestRecommended Course: Ginza Yaki Niigataya [Third Generation] Course Supervised by the Main Store Proprietress Free Flow Plan *Including Service ChargesIncludes 14 ItemsAvailable from 1 guestsReserve[Details]
"Special Course Supervised by the Third Generation Proprietress, Directly from Niigataya Main Store
Please enjoy the fusion of tradition and innovation, with carefully grilled dishes and traditional flavors.
*All-you-can-drink plan is limited to 2 hours (last order 30 minutes before the end).
Example Course Contents
Double Soup of Chicken and Beef
First Skewer: Marbled Beef Tongue Skewer, Kyo-Beni Jidori chicken and two other types
Appetizer: Liver sashimi inherited from Higashi-Jujo
Specialty: Simmered Beef Offal
Second Skewer: Pork Head Skewer with Niigataya Special Miso and two other types
Cold Dish: Proprietress's Specialty Stamina Pickles
Main Dish: Beef Steak Supervised by the Proprietress
Niigataya Pickled Rice Bran
Meal: Sauce Katsu-don Supervised by the Proprietress
Dessert: Seasonal Ice Cream
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All-You-Can-Drink Menu
Premium Yebisu Beer
Today's Champagne
Today's Wine
Red
White
Shochu
Sweet Potato
Barley
Plum Wine
Whiskey
Nikka Frontier
Sours
Lemon Sour
Jasmine Highball
Oolong Tea Highball
Soft Drinks
Cola
Ginger Ale
Orange Juice
Jasmine Tea
Oolong Tea"[Notes]
The service is provided for a 2-hour period (last order 30 minutes before the end). The menu may change depending on the season and availability of ingredients. The price includes a 15% service charge. Please understand that you cannot choose your seating (counter/table/private room). For reservations of 5 or more people, please contact us for consultation. Please note that even if you make multiple reservations splitting the group, we cannot accommodate you at the same table.
Restaurant Info
Ginza Yaki Niigataya / 銀座 焼 新潟屋
- Address
- 301, Dairoku Taiyo Building, 10-8 Ginza 7-chome Chuo Ward Tokyo
- Access
- Tokyo Metro Ginza Line / Ginza Station about 3 minutes on foot
Tokyo Metro Hibiya Line / Higashi-Ginza Station about 4 minutes on foot
JR Shimbashi Station 8 minutes on foot - Phone
- +81 3-6263-9128
- Business Days / Hours
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12:00 - 15:00
17:00 - 23:00 - Regular holiday
- None
- Cancellation Policy
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Cancellation fee
- 0%Up to 2 days before
- 100%From 1 day before
Administration fee
Canceling a reservation after it has been completed will incur a 3.6% administration fee.
This applies regardless of the cancellation fee.Change Date or Time
- deadline:2 days before your reservation date
- Features
- Child-Friendly (Age: 7+), Free Wi-Fi, No smoking, Private rooms
- Payment Method at location
- VISA, MASTER, JCB, AMERICAN EXPRESS, DINERS, Cash (JPY), UnionPay
- Remarks
- Please refrain from visiting the store with a large amount of luggage.
Please avoid coming to the store wearing strong-scented perfumes or cosmetics.
If you are more than 30 minutes late from your reservation time, your reservation may be treated as canceled.
Please refrain from actions such as taking photos using a flash or shouting loudly, as they may disturb other customers.