Ginza Yaki Niigataya / 銀座 焼 新潟屋

  • Tokyo : Ginza
  • Yakitori / Yakitori, Wine, Japanese cuisine

Established for 77 years, the famous Higashi-Jujo shop "Niigataya" has newly opened a store in Ginza. Please enjoy the fusion of tradition and innovation.

Niigataya, highly supported by many customers in Higashi-Jujo, is launching a new business format. We offer the ultimate skewer cooked with carefully selected ingredients from Niigata and across Japan, focusing on freshness and grilled with the carefully cultivated heat application techniques developed over more than half a century, through an omakase course. Please enjoy the new "Niigataya," featuring Niigataya's unique secret seasoning method refined through over fifty years of trial and error, as well as the further enhanced techniques inherited from that tradition.

Available Menu

  • Lunch only
    3,450(JPY) With tax / Guest
    Ginza Yaki Niigataya [Plum Lunch] course *Service charge included
    Includes 9 Items
    Available from 1 guests
    Reserve
    [Details]

    Lunch Only
    Affordable Course with 4 Dishes and 5 Skewers

    Example Course Contents

    Appetizer: Soup of the Day

    Cold Dish: Seasonal Salad

    First Skewer: Kyo Red Local Chicken Thigh Skewer and One Other

    Steamed Dish: Seasonal Chawanmushi

    Second Skewer: Kyo Red Local Chicken Liver Skewer and Two Others

    Meal: Okukuji Egg Over Rice, Pickles, Red Miso Soup

    [Notes]
    The price includes a 15% service charge.
    Please note that the contents may change depending on procurement.
  • Lunch only
    5,175(JPY) With tax / Guest
    Ginza Yaki Niigataya [Take Lunch] course *Service charge included
    Includes 11 Items
    Available from 1 guests
    Reserve
    [Details]

    Lunch Only
    Casual Course of 4 Dishes and 7 Skewers

    Example Course Contents
    Appetizer: Today's Soup

    Cold Dish: Seasonal Salad

    First Skewer: Kyoto Red Local Chicken Thigh Skewer and Two Others

    Steamed Dish: Seasonal Chawanmushi

    Second Skewer: Kyoto Red Local Chicken Liver Skewer and Three Others

    Meal: Homemade Chicken Soboro Rice Bowl, Pickles, Red Miso Soup

    [Notes]
    The amount includes a 15% service charge.
    The contents may change due to procurement.
  • 11,270(JPY) With tax / Guest
    Ginza Yaki Niigataya [Kirin] - Kirin Course *Service charge included
    Includes 15 Items
    Reserve
    [Details]

    Ginza Niigataya Casual Plan
    You can enjoy specialty skewers and Niigataya’s proud dishes.

    Example Course Menu
    Today's Soup

    First Skewer: Kyo-beni Jidori Chicken Thigh Skewer and two others

    Appetizer: Kyo-beni Jidori Chicken Stick Sushi, Nara Pickles, Salmon Roe

    Specialty: Stewed Beef Offal

    Second Skewer: Rare Part Soriresu and two others

    Cold Dish: Seasonal Salad

    Third Skewer: Kyo-beni Jidori Chicken Wing Skewer and one other

    Niigataya Nukazuke Pickles

    Meal: Homemade Soboro Rice Bowl

    Dessert: Seasonal Ice Cream

    [Notes]
    The amount includes a 15% service charge.
    The contents may change depending on the procurement.
    Seating is limited to two hours.
  • 14,720(JPY) With tax / Guest
    Ginza yaki Niigataya [Suzaku] course *including service charge
    Includes 17 Items
    Reserve
    [Details]

    Ginza Niigataya Standard Plan
    A course where you can enjoy Kyobeni chicken and the specialty beef tripe stew

    Course Details
    Zashiki appetizer: Today's soup

    First skewer: Marbled beef tongue skewer

    Appetizer: Kyobeni chicken stick sushi, pickled Nara vegetables, salmon roe

    Second skewer: Kyobeni chicken thigh skewer and two other types

    Specialty: Beef tripe stew

    Third skewer: Head office recipe pork head skewer and two other types

    Cold dish: Seasonal salad

    Fourth skewer: Homemade tsukune with egg yolk skewer and two other types

    Niigataya pickled rice bran vegetables

    Meal: Beef tongue with grated yam bowl

    Dessert: Okukuji egg pudding

    [Notes]
    The price includes a 15% service charge.
    Please note that the contents may change depending on procurement.
    Seating is limited to a 2-hour duration.
  • Dinner only
    15,870(JPY) With tax / Guest
    Recommended Course: Ginza Yaki Niigataya [Third Generation] Course Supervised by the Main Store Proprietress Free Flow Plan *Including Service Charges
    Includes 14 Items
    Available from 1 guests
    Reserve
    [Details]

    "Special Course Supervised by the Third Generation Proprietress, Directly from Niigataya Main Store
    Please enjoy the fusion of tradition and innovation, with carefully grilled dishes and traditional flavors.
    *All-you-can-drink plan is limited to 2 hours (last order 30 minutes before the end).

    Example Course Contents
    Double Soup of Chicken and Beef

    First Skewer: Marbled Beef Tongue Skewer, Kyo-Beni Jidori chicken and two other types

    Appetizer: Liver sashimi inherited from Higashi-Jujo

    Specialty: Simmered Beef Offal

    Second Skewer: Pork Head Skewer with Niigataya Special Miso and two other types

    Cold Dish: Proprietress's Specialty Stamina Pickles

    Main Dish: Beef Steak Supervised by the Proprietress

    Niigataya Pickled Rice Bran

    Meal: Sauce Katsu-don Supervised by the Proprietress

    Dessert: Seasonal Ice Cream
    ------------------------------------
    All-You-Can-Drink Menu
    Premium Yebisu Beer

    Today's Champagne

    Today's Wine
    Red
    White

    Shochu
    Sweet Potato
    Barley
    Plum Wine

    Whiskey
    Nikka Frontier

    Sours
    Lemon Sour
    Jasmine Highball
    Oolong Tea Highball

    Soft Drinks
    Cola
    Ginger Ale
    Orange Juice
    Jasmine Tea
    Oolong Tea"

    [Notes]
    The price includes a 15% service charge.
    The contents may change depending on the procurement.
    Service is provided on a 2-hour basis (last order 30 minutes before closing).

Restaurant Info

Map

Ginza Yaki Niigataya / 銀座 焼 新潟屋

Address
Ginza 7-10-8, Dai-go Taiyo Building, Room 301 Chuo Ward Tokyo
Access
Tokyo Metro Ginza Line / Ginza Station about 3 minutes on foot
Tokyo Metro Hibiya Line / Higashi-Ginza Station about 4 minutes on foot
JR Shimbashi Station 8 minutes on foot
Phone
+81 3-6263-9128
Business Days / Hours
12:00 - 15:00
17:00 - 23:00
Regular holiday
None
Cancellation Policy
Cancellation fee
  • 0%Up to 2 days before
  • 100%From 1 day before
Administration fee
Canceling a reservation after it has been completed will incur a 3.6% administration fee.
This applies regardless of the cancellation fee.
Change Date or Time
  • deadline:2 days before your reservation date
Features
Child-Friendly (Age: 7+), Free Wi-Fi, No smoking, Private rooms
Payment Method at location
VISA, MASTER, JCB, AMERICAN EXPRESS, DINERS, Cash (JPY), UnionPay
Remarks
Please refrain from visiting the store with a large amount of luggage.
Please avoid coming to the store wearing strong-scented perfumes or cosmetics.
If you are more than 30 minutes late from your reservation time, your reservation may be treated as canceled.
Please refrain from actions such as taking photos using a flash or shouting loudly, as they may disturb other customers.
From 3,450(JPY) ~
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