AFURI is a Japanese ramen brand named after Mount Afuri, a sacred mountain in Kanagawa Prefecture. Since its founding in 2001, AFURI has become a representative of the “light and clear” ramen category, captivating fans both in Japan and abroad. Its commitment to using natural spring water and high-quality ingredients, without any artificial additives, has helped redefine ramen as a healthier, more refined dining experience.
The flagship dish, Yuzu Shio Ramen, has garnered widespread attention for its clear golden broth and refreshing citrus aroma, winning over women and international travelers alike. AFURI treats ramen not just as food but as a holistic experience, reflected in its stylish interior design, multilingual ordering systems, and fully cashless payment options.
(Source.1:https://afuri.com/menu/)
What Makes AFURI Special
AFURI’s greatest appeal lies in the clarity and aroma of its broth. Made with a delicate blend of chicken bones, dried fish, kombu seaweed, and aromatic vegetables, the soup is light yet deeply flavorful. In the signature Yuzu Shio Ramen, freshly squeezed yuzu juice from Kochi Prefecture adds a bright citrus note, balancing the savory base beautifully.
The broth is made using natural spring water from Mount Afuri, which lends a gentle, clean quality to the flavor. Every detail is carefully curated, from the grilled-to-order char siu to the straight noodles made with whole wheat flour.
(Source.2:https://afuri.com/brand/)
Another highlight is AFURI’s modern store design. More reminiscent of a cafe or modern eatery than a typical ramen shop, the atmosphere is clean, bright, and welcoming—especially for female diners and international guests. Digital ordering systems with multilingual support, plus compatibility with over 30 cashless payment methods, make dining at AFURI seamless and accessible.
The History of AFURI
AFURI was born in 2001 in Nanasawa, a mountainous area of Atsugi in Kanagawa Prefecture. Inspired by the pristine waters of Mount Afuri, the founder sought to create a unique ramen that reflected the clarity and purity of its environment. At the time, the ramen scene was dominated by thick, heavy tonkotsu broths, but AFURI went against the grain with a light and health-conscious approach.
Initially seen as unconventional, AFURI steadily gained a following—especially among urban diners. In 2003, the brand opened its first Tokyo location in Nakameguro. This was followed by expansions into fashionable areas like Ebisu, Harajuku, Azabu-Juban, and Roppongi, establishing a reputation as a “stylish ramen spot.”
In 2016, AFURI launched its first international location in Portland, USA. Since then, the brand has expanded to cities like Vancouver, Hong Kong, Singapore, and Lisbon. As of 2025, it operates 18 locations in Japan and 13 overseas, making it a truly global ramen brand.
Menu Highlights
AFURI’s menu emphasizes balance, clarity, and natural flavors. The undisputed star is the Yuzu Shio Ramen—a salt-based broth infused with citrusy yuzu and topped with charcoal-grilled pork, a soft-boiled seasoned egg, and springy whole-wheat noodles.
A soy sauce version, the Yuzu Shoyu Ramen, offers a slightly deeper, richer profile while maintaining the brand’s hallmark freshness. For those who prefer a richer flavor, AFURI also offers a “maroaji” version, where extra chicken oil adds body and depth without compromising the lightness.
Other options include tsukemen (dipping noodles), vegan ramen, and seasonal limited-time creations. Rice bowls like char siu donburi and various side dishes round out the menu, making it versatile for different dietary needs and preferences.
(Source.3:https://afuri.com/menu/)
The noodles are a particular point of pride—made with whole wheat flour for added texture and nutrition. Their firm yet smooth texture pairs perfectly with the clear soup.
(Source.4:https://afuri.com/menu/)
AFURI has also brought its flavors to the home dining market. It offers meal kits and instant ramen products, including a popular cup ramen collaboration with Nissin, available in convenience stores and online.
Conclusion
AFURI is a pioneering brand that has introduced a new standard of ramen—clean, refined, and health-conscious. Its emphasis on natural ingredients and balance resonates with modern diners seeking a lighter yet satisfying bowl. With its transparent golden broth, aromatic yuzu flavor, and thoughtful global expansion, AFURI has carved out a unique niche in the ramen world.
By combining tradition with innovation and design with taste, AFURI continues to win the hearts of ramen lovers around the world. It’s more than just a meal—it’s a complete culinary experience that reflects the changing face of Japanese food culture.
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