“JAPAN FOOD GUIDE”
- A Dining & Culinary Experience Reservation Service for Inbound Tourists -
Achieves Industry-Leading 300 OMAKASE Sushi Restaurant Listings in Tokyo!
~ Launching Strategic Partnerships for the Inbound Travel Market ~
CS-C Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Takeshi Sugihara) proudly announces that its multilingual dining and culinary experience reservation service for inbound tourists, “JAPAN FOOD GUIDE” (hereafter “JFG,” https://japan-food.guide), has surpassed 300 listings of OMAKASE sushi restaurants in Tokyo. This makes JFG one of the largest services in the industry for booking OMAKASE sushi restaurants in the capital.
*OMAKASE sushi refers to a course-style dining experience where patrons entrust the selection of sushi to the chef, who selects the best seafood of the day, preparing and individually serving each piece. This style is widely popular among visitors to Japan, as well as at overseas sushi establishments.
Upon reaching this milestone of over 300 partner restaurants in Tokyo, JFG is seeking strategic partnerships with Online Travel Agents (OTAs), overseas dining reservation platforms, hotels, financial institutions, credit card companies, and other membership-based organizations seeking to enhance their offerings for inbound travelers. Through our collaboration, we aim to expand access to Japan’s renowned sushi masters and create more opportunities for visitors to enjoy an unforgettable OMAKASE sushi experience.
[Example of Our Strategic Partnerships]
Capital and Business Alliance with WAmazing Inc.
1．Current State of the Inbound Travel Market and Value of JAPAN FOOD GUIDE
In 2024, the number of inbound travelers to Japan reached a record high of approximately 36.87 million. The Japanese government has set ambitious targets of 60 million inbound travelers and JPY 15 trillion in related spending annually by 2030, further driving growth in the tourism sector.
A major draw for international visitors is experiencing Japanese cuisine, and OMAKASE sushi has become especially popular amid soaring global interest in authentic dining in the post-pandemic era. While premium sushi abroad commands high prices, in Japan, visitors can enjoy top-quality sushi at comparatively reasonable rates - a key factor behind the surge in demand from inbound travelers.
However, language barriers and the perceived exclusivity of high-end sushi restaurants may deter some visitors from even attempting to make reservations. JFG addresses these issues by offering comprehensive multilingual information on each establishment alongside an easy-to-use, advance booking system, ensuring a stress-free and accessible dining experience. Additionally, JFG invites overseas influencers to share their OMAKASE experiences on social media, helping to raise awareness and promote understanding of this uniquely Japanese dining style. By seamlessly connecting the entire journey - from initial interest to reservation and ultimately, in-person dining - JFG has earned high praise from travelers and industry partners alike.
2．Details of Strategic Partnerships
(1) For OTAs and Dining Reservation Platform Operators
- Streamlined Product Sourcing via API Integration
Many upscale sushi restaurants in Japan remain cautious about online promotions due to a tradition of prioritizing long-standing patrons. Through careful, personalized outreach, we have built trust with these establishments, emphasizing the value of introducing Japanese sushi culture to international visitors. This meticulously- curated network of restaurant partners via API allows our alliance partners to efficiently provide highly sought-after dining experiences to inbound travelers. - Revenue Sharing through Product Sales
JFG operates on a commission-based revenue model tied to reservation sales. Through revenue sharing, partners who promote and secure reservations benefit directly from each transaction. This arrangement allows OTAs and platform operators to enhance user engagement and boost average transaction value by featuring premium dining experiences.
(2) For Hotels, Financial Institutions, Credit Card Companies, and Membership-Based Organizations
- Special Perks for Customers Visiting Japan
Partners can distribute discount coupons for use on JFG, enabling their customers to enjoy dining in Japan at special rates. This initiative not only enhances the customer experience but also serves as a valuable CRM tool for the partner company. - Streamlined Concierge Services
Many hotels and member organizations provide concierge services, including dining research and reservation assistance, to their high-value clients. Partnering with JFG helps reduce the operational burden of these concierge teams, allowing them to fulfill requests more efficiently. - Customized Plans Tailored to Partner Customer Needs
Beyond multilingual restaurant reservations, JFG creates bespoke plans to help travelers make the most of their culinary experiences. Examples include dining packages with babysitting services for family groups, or guided dining experiences for those seeking deeper engagement with the chef. By collaborating closely with each partner, JFG designs and offers unique products suited to the partner’s specific customer base.
3．The Vision for JAPAN FOOD GUIDE
JFG will continue working with partners across the culinary and tourism industries, both in Japan and abroad, and build a world-class service to share the wonders of Japanese cuisine with a broader global audience. We also aim to foster a deeper appreciation of Japanese food culture as more than just a tourist attraction by showcasing the craftsmanship of sushi chefs and their dedication to premium ingredients. Through these efforts, JFG seeks to maximize the value of inbound visitors’ dining experiences and contribute to the future of the Japanese economy.
About JAPAN FOOD GUIDE
Service Overview: A multilingual reservation platform for inbound travelers, featuring restaurants and culinary experiences
Supported Languages: English, Korean, Chinese (Traditional and Simplified)
URL: https://japan-food.guide
About CS-C Co., Ltd.
Company Name: CS-C Co., Ltd.
Representative: Takeshi Sugihara, President & CEO
Established: October 2011
Headquarters: 4-13-23 Shibaura, Minato-ku, Tokyo
Stock Exchange Listing: Tokyo Stock Exchange Growth Market
Business Description: Local Business DX Services
- “C-mo,” a SaaS-based integrated marketing tool
- “C-mo Pro,” provides consulting and outsourcing services
- “JAPAN FOOD GUIDE,” – a reservation platform focused on dining experiences in Japan, especially OMAKASE.
URL: https://s-cs-c.com/
