Sushi is one of the top foods travelers want to try when visiting Japan. Among the various styles, kaitenzushi (conveyor belt sushi) is especially popular thanks to its affordability and wide variety. But in recent years, a new form of kaitenzushi has emerged—one that doesn’t actually involve sushi going around on a belt.
That’s where UOBEI comes in. Operated by Japan’s Genki Sushi Co., UOBEI is a next-generation sushi chain that ditches the traditional conveyor belt for a sleek, high-speed delivery system that brings freshly made sushi directly to your seat.
In this guide, written from the perspective of a foreigner living in Japan, we’ll explore what makes UOBEI so unique, what kind of experience you can expect, and which dishes are the most popular. If you're looking for a fun, modern, and affordable sushi experience during your Japan trip, this is one spot you won’t want to miss.
(Source.1:https://www.uobei.info/sticking/)
What is UOBEI?
UOBEI is a modern sushi brand operated by Genki Sushi Co., a major player in Japan’s restaurant industry. Originally founded with the traditional rotating sushi model, UOBEI has evolved into a “non-rotating” sushi chain where all items are made to order.
Instead of choosing sushi from a conveyor belt, customers place orders using a touchscreen tablet at their table. The sushi is then delivered directly to you via a high-speed, multi-level express lane, ensuring freshness, speed, and fun.
UOBEI now has over 100 locations across Japan and is especially popular in both urban and suburban areas.
(Source.2:https://www.uobei.info/sticking/)
What Makes UOBEI Special?
Lightning-Fast Sushi Delivery via Express Lanes
UOBEI’s standout feature is its three-tiered high-speed delivery system, which resembles a miniature bullet train. Once you place an order, your sushi arrives at your table in mere seconds, gliding in with incredible speed and precision.
The experience is almost futuristic, and many visitors—especially families and couples—are amazed by the novelty of it. It’s not just a meal; it’s a bit of entertainment too.
(Source.3:https://www.uobei.info/sticking/)
Easy Ordering with Multilingual Touchscreens
Each seat at UOBEI comes equipped with a touchscreen tablet for ordering. The interface is available in Japanese, English, Traditional Chinese, Simplified Chinese, and Korean, making it easy for international visitors to navigate.
Menus include clear photos of each item, along with icons for allergens and popular picks, allowing you to order with confidence even if it’s your first time in a sushi restaurant.
Always Fresh, Always Hygienic
Since every dish is made to order, there’s no worry about sushi sitting out on a belt for too long. This system ensures that each plate arrives freshly prepared, with no drying out or loss of quality.
Additionally, because food is delivered automatically without staff interaction, UOBEI offers a hygienic, contactless dining experience, which is especially reassuring for travelers post-pandemic.
Budget-Friendly Pricing
Despite its modern features, UOBEI remains incredibly affordable. Most sushi plates start at just 110 yen (tax included). Even if you try several dishes, the total bill is usually very reasonable—often between 1,000 and 1,500 yen per person.
It’s a great way to enjoy a variety of sushi flavors without breaking the bank, making it perfect for solo travelers, families, and budget-conscious tourists alike.
Popular Dishes and Recommended Sides
UOBEI offers more than just traditional sushi. The menu includes unique rolls, side dishes, and desserts, so there’s something for everyone.
- Tuna Trio: A premium set of lean tuna, medium-fatty tuna, and seared tuna, offering a variety of textures and flavors in one plate.
Salmon Avocado: A crowd favorite among international guests. The richness of salmon paired with creamy avocado makes this a must-try.
(Source.4:https://www.uobei.info/menu/)
Tempura Shrimp Roll: Crispy shrimp tempura wrapped with rice and seaweed—light, crunchy, and satisfying.
(Source.5:https://www.uobei.info/menu/)
Signature Pudding: A silky-smooth custard dessert with a gentle sweetness—perfect for finishing off your meal.
(Source.6:https://www.uobei.info/menu/)
Other popular options include miso soup, fried chicken, French fries, udon noodles, and even soft serve ice cream. Whether you're a sushi lover or not, there’s plenty on the menu to enjoy.
Conclusion
UOBEI is more than just a sushi chain—it’s a glimpse into the future of Japan’s dining culture. From ordering via touchscreen to sushi arriving like a mini Shinkansen, the entire experience is designed to be smooth, fun, and memorable.
Whether you’re between sightseeing stops, looking for a budget-friendly meal, or simply want to experience something uniquely Japanese, UOBEI fits the bill. Its efficient service, freshness, and affordability make it an ideal stop for any traveler exploring Japan.
Don’t miss your chance to enjoy this exciting evolution of kaitenzushi—add UOBEI to your Japan foodie bucket list!
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