The Gion Festival(Matsuri), a traditional celebration in Kyoto with over a thousand years of history, is one of Japan’s most iconic cultural events. Held throughout the month of July, the festival transforms the city with magnificent floats and festival music(Matsuribayashi), drawing countless visitors from both Japan and abroad. In 2025, the festival is expected to be as grand as ever. This guide provides everything first-time visitors need to know, from highlights to how to enjoy the festivities.
※Yamahoko: These are gorgeously decorated festival floats that are the stars of the Gion Festival. Each float belongs to a specific neighborhood, and some reach up to 25 meters in height, adorned with traditional crafts and artwork.
※Festival Music (Matsuribayashi): Traditional Japanese music played during festivals, typically featuring flutes, drums, and bells. The rhythmic and festive tunes elevate the atmosphere. Local children often participate, helping to pass on cultural traditions.
1. What Is the Gion Festival?
The Gion Festival is a major traditional event centered around Yasaka Shrine in Kyoto, and is considered one of Japan’s Three Great Festivals (along with the Tenjin Festival in Osaka and the Kanda Festival in Tokyo). It originated in the year 869 as a ritual to ward off epidemics. Today, it is recognized as an embodiment of Kyoto’s local culture and craftsmanship and is registered as UNESCO Intangible Cultural Heritage.
A defining feature of the festival is the blend of sacred Shinto rituals and vibrant local traditions. This deep spiritual significance and community pride set the Gion Festival apart from ordinary sightseeing events.
2. Festival Overview
Dates
July 1 (Tue) – July 31 (Thu), 2025
Location
Central Kyoto (Shijo Street, Karasuma Street area), Yasaka Shrine, and surrounding locations
Google Maps (Yasaka Shrine): https://maps.app.goo.gl/JyrfzGFa68XN5yVP9
Weather Policy
The main float procession (Yamahoko Junko) generally goes ahead even in the rain, but may be canceled in case of strong winds or typhoons. Street stalls and pedestrian zones may close early or be canceled due to weather. Mikoshi (portable shrine) processions and related rituals may also be postponed or canceled. Be sure to check the official website for updates on the day of your visit.
Official Website
https://kyoto.travel/en/season_festivals/gion_matsuri.html
3. Highlights of the Gion Festival
The centerpiece of the festival is the Yamahoko Junko—the grand procession of floats through the city. Accompanied by festival music, teams of pullers maneuver these massive floats through the streets, creating an awe-inspiring spectacle.
Other highlights include the Yoiyama evenings, where traditional homes display folding screens and artworks in what’s known as the Byobu Festival. You can also enjoy parades of children in traditional dress and local performing arts. The Mikoshi Togyo, held at Yasaka Shrine, features sacred portable shrines carried through the city to purify it.
※Byobu: Traditional Japanese folding screens decorated with paintings or patterns, often used as room dividers.
※Mikoshi: A sacred palanquin believed to temporarily house the deity, carried by locals through the streets as a form of spiritual purification.
4. History and Origins
The festival began in 869 (Jōgan 11) during a nationwide epidemic. The imperial court erected 66 spears representing the provinces of Japan and prayed to the deities at Gion Shrine (now Yasaka Shrine) to end the plague.
In the Muromachi Period, the prototype for Yamahoko floats emerged, and neighborhoods began to own and operate their own floats. Although the festival was suspended during times of war such as the Ōnin War, it was revived each time.
During the Edo Period, float decorations became more elaborate, reflecting the pride and aesthetic sensibilities of Kyoto’s townspeople. The current large-scale format of the Yamahoko Junko was established during this time and continues today.
Though rooted in Yasaka Shrine, the spirit of the Gion Festival has spread across Japan, with regional variations such as the Hakata Gion Yamakasa in Fukuoka and the Takayama Gion Festival in Gifu. These festivals also center around prayers for health and protection, evolving uniquely in each locale.
5. What Is Yamahoko?
Nicknamed "moving art museums," the Yamahoko are luxurious floats owned by individual Kyoto neighborhoods. Some stand over 25 meters tall and weigh more than 10 tons. Decorations include Nishijin textiles, gold leaf, and lacquerware—embodying the highest levels of traditional craftsmanship.
※Nishijin Textiles: Exquisite silk fabrics from Kyoto known for their vivid colors and intricate patterns, widely used in Yamahoko decorations.
※Lacquerware: A traditional Japanese craft where wooden structures are coated with lacquer, offering both elegance and durability.
There are two types of floats: "Hikiyama" (pulled on wheels) and "Kakiyama" (carried). The processions are divided into two stages: the Saki No Matsuri (July 17) with 23 floats, and the Ato No Matsuri (July 24) with 10 floats. The processions begin at 9:00 AM and 9:30 AM, respectively. The floats symbolize purification and protection from evil, making the procession a significant Shinto ritual.
6. What Is Yoiyama?
Yoiyama is the pre-event celebration held in the evenings leading up to the float processions. In 2025, the Saki Matsuri Yoiyama will be held July 14–16, and the Ato Matsuri Yoiyama on July 21–23.
During these nights, streets like Shijo and Muromachi become pedestrian-only zones, filled with yukata-clad visitors and lively food stalls. Traditional crafts and local specialties are sold, and the Byobu Festival allows rare access to private collections of art inside townhouses.
7. Access Information
Nearest Stations
To reach the main festival areas (Shijo and Karasuma streets), use:
- Hankyu Kyoto Line – Karasuma Station
- Subway Karasuma Line – Shijo Station
- Keihan Main Line – Gion-Shijo Station
From Kyoto Station:
- 5 minutes via Subway Karasuma Line
- 15–20 minutes via city bus toward Shijo-Karasuma
Traffic Restrictions
During the main events, large-scale traffic restrictions are in place. Avoid using personal vehicles and use public transportation. Having an IC card (like ICOCA or Suica) helps with smooth travel during peak times.
Visiting early in the morning or during the day is recommended to avoid crowds.
8. How to Enjoy the Gion Festival
Must-See Events
- Yamahoko Junko
(Saki No Matsuri: July 17 from 9:00 / Ato No Matsuri: July 24 from 9:30)
Watch each float parade through the city. Don’t miss the thrilling "Tsuji Mawashi"—a dramatic 90-degree turn at intersections.
- Yoiyama
(Saki No Matsuri: July 14–16 / Ato No Matsuri: July 21–23)
Illuminated floats, student guides, food stalls, and limited-edition goods.
- Mikoshi Togyo
(July 17 & 24 from around 16:00)
Sacred mikoshi from Yasaka Shrine parade through central Kyoto for purification.
- Byobu Festival
Folding screens and artworks are displayed in the lattice windows of Kyoto townhouses. - Children’s Events & Local Performances
Kids carry mini mikoshi, play traditional drums, and perform dances—a fun and heartwarming community experience.
Recommended Photo Spots
The intersection of Shijo Street and Karasuma Street is one of the best places to photograph the Yamahoko floats and the dramatic "Tsuji Mawashi" turning performance up close. During the Yoiyama evenings, the illuminated floats and folding screen displays offer beautiful backdrops for photos. For a quieter experience, early mornings are ideal for capturing the scenery without crowds.
What to Wear
Since the Gion Festival takes place during the peak of summer, temperatures can get extremely high. Lightweight, breathable clothing or a yukata is popular attire, but it’s also important to wear comfortable walking shoes and bring sun protection such as a hat. Evenings can be cooler, so having a light layer to throw on can be helpful.
What to Bring
- A drink (stay hydrated!)
- Towel or refreshing wipes
- Portable phone charger
- Sun protection (hat, parasol, sunscreen)
- A foldable umbrella or raincoat
- Small change (useful for buying food at street stalls)
9. Tips and Etiquette
Photography
Feel free to take pictures, but avoid blocking others, using flash, or photographing inside private homes. Don’t occupy prime viewing spots for too long or use tripods.
Crowd Times
The festival is especially crowded from 6 PM–9 PM during Yoiyama, and from 8 AM–11 AM on procession days. Arrive earlier or later to avoid peak congestion.
During Crowds
Expect one-way pedestrian flow. Follow staff instructions, yield to others, and travel light. Avoid large bags or strollers.
Other Advice
Prevent heatstroke by bringing water, a hat, or a parasol. Dispose of trash properly. Remember this is a festival created by and for the community—behave respectfully.
10. Nearby Sightseeing Spots
Make the most of your visit by exploring these famous Kyoto attractions:
Yasaka Shrine
Home of the Gion Festival’s deity, hosting various sacred rituals throughout July.Kiyomizu-dera Temple
A UNESCO World Heritage Site offering panoramic views of Kyoto.Gion Hanamikoji Street
A picturesque area of traditional wooden townhouses—keep your eyes open for geisha.Nishiki Market
Known as “Kyoto’s Kitchen,” ideal for tasting Kyoto pickles and matcha sweets.Kennin-ji, Kodaiji, and other temples
Tranquil temples near Gion where you can experience serene Japanese spirituality.
In Conclusion
Whether it’s your first visit to Japan or your tenth, the Gion Festival promises a once-in-a-lifetime experience. From the thunder of the floats turning corners to the delicate glow of lantern-lit evenings, every moment immerses you in something magical. Don’t just read about it—come feel the heartbeat of Kyoto this July. Be well-prepared and respectful, and fully enjoy the beauty and power of this incredible festival in 2025.
The Yamahoko Junko and Yoiyama events in particular are truly awe-inspiring. Through this immersive experience woven into Kyoto’s historical streets, you’ll discover the heart and warmth of Japanese culture.
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