Please note: The "Ashiya Fireworks Festival" is held in Ashiya Town, Fukuoka Prefecture. It is not the "Ashiya Summer Carnival" held in Ashiya City, Hyogo Prefecture.
When thinking of summer in Japan, many people imagine large fireworks blooming in the night sky and crowds of people in yukata enjoying summer festivals. The Ashiya Fireworks Festival, held in Ashiya Town, Fukuoka, is a quintessentially Japanese event that engages all the senses.
Set in a naturally rich town surrounded by sea and river, this one-night-only event features around 5,000 fireworks illuminating the night sky and reflecting off the river's surface. It's an unforgettable experience, even for international visitors. This article is a comprehensive guide to the 2025 event, covering everything from the schedule and highlights to tips on how to enjoy the show.
1. What is the Ashiya Fireworks Festival?
The Ashiya Fireworks Festival (Ashiya Town Fireworks Festival) is a traditional summer event that has been held in Ashiya Town, Onga District, Fukuoka since the Taisho era. After a brief pause during wartime, it was revived in the Showa period and has now become the town’s biggest annual tourist attraction, typically held in late July.
In addition to aerial fireworks, there are various types such as setup fireworks, underwater fireworks, and the Niagara Falls finale. The event draws around 70,000 spectators each year. Fireworks launched from barges floating at the mouth of the Onga River create stunning reflections, offering a unique beauty not found in other festivals.
The most distinctive feature is the combination of waterborne fireworks that shimmer on the river and vivid “starmine” fireworks that light up the night sky. Thanks to the carefully timed manual setup by professional pyrotechnicians, the fireworks seem to dance in sync with music, creating a powerful impression. Since the audience is relatively close to the launch site, the sounds and vibrations can be physically felt, making it a truly immersive experience.
※Starmine: A type of firework display where multiple fireworks are launched in rapid succession, showcasing various colors and shapes in a short span to create a dramatic and lively effect.
2. Basic Information
- Date and Time: Saturday, July 26, 2025, from 8:00 PM to 9:00 PM
- Venue: Area around the mouth of the Onga River, Ashiya Town, Fukuoka
- Weather Policy: Held in light rain, canceled in case of severe weather (no postponement)
- Number of Fireworks: Approx. 5,000
- Annual Attendance: Approx. 70,000
- Official Website: https://ashikan.jp/event/post-4732/
- Google Maps: https://maps.app.goo.gl/ax9op4qPsLbREwuC8
3. Highlights and Features
Niagara Falls
The grand finale "Niagara Falls" is a massive setup firework stretching 250 meters, creating a dazzling curtain of sparks across both banks of the river. The roaring sound and brilliant light spectacle mimic a real waterfall.
Underwater Fireworks
Launched towards the river surface, these fireworks bloom from below, offering a unique visual twist. Their reflections on the water are both dreamy and photogenic.
Local Food Stalls and Welcoming Atmosphere
Surrounding the venue are traditional yatai stalls offering yakisoba, takoyaki, kakigori, cotton candy, and more. Interacting with friendly locals is part of the charm.
Another highlight is the open and unobstructed viewing area. Unlike urban festivals, the riverside lacks tall buildings, offering great visibility from almost any spot. The venue’s layout helps disperse the crowds, making it easier to find good seating — especially for families and couples. With a gentle evening breeze and relaxed vibe, the rural setting enhances the experience.
※Ennichi: Traditional Japanese street fairs usually held at temples or shrines on specific days, featuring food, games, and vibrant local culture.
※Cotton Candy: A fluffy, sugary treat made by spinning melted sugar into threads, commonly sold at Japanese festivals.
4. History and Origins
The festival began in the Taisho era as a community celebration and a way to ward off disease and pray for prosperity. Though paused during wars and disasters, it was revived around 1950 (Showa 25) and has continued for over 70 years. It’s now a symbol of Ashiya Town's local culture and a source of pride for its residents.
5. Access Information
Nearest Station & Directions
From JR Kagoshima Main Line “Orio Station,” take a Kitakyushu City Bus bound for “Ashiya” and get off at “Yamaga Post Office” (approx. 40 min), then walk 5 minutes.
Traffic Restrictions & Congestion
Traffic will be restricted between 6:30 PM and 10:00 PM. After the fireworks, expect heavy congestion. Delaying departure may help avoid the crowds.
Be aware of traffic restrictions and possible changes to bus/train schedules, including extra or temporary services. It's advisable to check official transportation and event websites beforehand. While the venue is within walking distance from bus stops, bring a flashlight or use your phone's light function for safer navigation at night. If you're in a group, agree on a meeting time to avoid confusion.
6. Tips for the Day of the Event
Clothing & Essentials
Wearing a yukata or jinbei enhances the cultural experience. Don't forget to bring a leisure sheet, insect repellent, fan, sunscreen, and drinks for hydration.
Convenience stores near the venue are limited and may not be open at night. Be sure to bring your own snacks, drinks, tissues, and wet wipes. Summer evenings can still be humid, so items like portable fans and uchiwa (hand fans) are helpful. Dress comfortably in clothes you don’t mind getting a little dirty if you're sitting on the grass.
Enjoying the Food Stalls
Before the fireworks begin, many yatai set up shop with classic Japanese festival foods like takoyaki, yakisoba, grilled squid, shaved ice, and cotton candy. Just walking around and soaking in the festive air is a joy in itself.
To avoid long lines, visit before 6:00 PM. Since most stalls are cash-only, be sure to bring plenty of small change.
7. Cautions & Etiquette
- Bring your trash home or dispose of it in designated bins.
- Avoid being too loud or reserving large spaces.
- Stay hydrated and wear a hat to prevent heatstroke.
Maintaining cleanliness in public spaces is a key aspect of Japanese festival culture. Even tourists are expected to follow these rules. Drones are prohibited by law without special permission. Tripods and large photography equipment should only be used after confirming venue rules to avoid disturbing others.
8. Nearby Attractions
- Ashiyagama-no-Sato: A cultural facility showcasing traditional Japanese iron kettle craftsmanship, perfect for tea enthusiasts.
Okaminato Shrine: A peaceful spiritual spot surrounded by nature and long revered as the town’s guardian shrine.
Natsuigahama Beach: Known for its clear water and heart-shaped monument, a romantic photo spot.
9. More Than Fireworks – Enjoy the Time Before and After
To fully enjoy the Ashiya Fireworks Festival, make the most of the time before and after the show. Ashiya Town offers small cafes and fish markets, making daytime arrivals worthwhile. Around Ashiya Fishing Port, you can enjoy fresh seafood at local eateries and buy souvenirs from direct markets.
In the evening, take a stroll along the Onga River to soak in the sunset and scenery. The calm and natural surroundings typical of a Japanese countryside town will help you unwind. Don’t just time your visit for the fireworks — embrace the full atmosphere of the town for a deeper cultural experience.
In Conclusion
The Ashiya Fireworks Festival is a spectacular summary of what makes Japanese summers special. From stunning fireworks to local culture and warm community vibes, it offers an experience you won’t find anywhere else.
Whether it’s your first time in Japan or your tenth, this OMAKASE-style immersive event is highly recommended. Make unforgettable memories in Ashiya Town this summer 2025.
Search Restaurants by Destination
Search Restaurants by Popular Cuisines
