Omakase sushi is gaining popularity among international travelers visiting Japan.
But, at the same time, many have the impression of it being pricey and may hesitate to take the plunge.
Here's the good news!
Asakusa is home to several establishments where you can enjoy high-quality omakase sushi lunches at reasonable prices.
In this article, we introduce hidden gems in Asakusa, a lively area brimming with history, where you can experience Japan’s traditional sushi culture.
Let’s explore some of the finest restaurants in this vibrant neighborhood that are sure to put the special in your sushi.
Asakusa, one of Tokyo's most iconic areas, is home to numerous attractions like Kaminarimon Gate and Senso-ji Temple.
This district retains a nostalgic downtown atmosphere while also embracing new cultural trends.
Sushi in Asakusa reflects the traditions of Edomae sushi, which emphasizes fresh seafood and refined craftsmanship that never fail to captivate visitors.
Whether you’re looking for an upscale experience or simply want to dine casually, Asakusa is the perfect location to enjoy omakase sushi during your sightseeing adventure.
Osushiawase Sushi Horikawa
(Source:https://hitosara.com/0020007233/)
Tucked away in a quiet backstreet of Asakusa, “Osushiawase Sushi Horikawa” offers an intimate dining experience with just six counter seats.
What makes this place unique is the chef’s personal selection of seasonal ingredients from across Japan, each delicately prepared to highlight natural flavors.
The sushi rice here is a blend of “Sasanishiki” and “Koshihikari”, seasoned with both red vinegar and rice vinegar to give every bite a unique character.
Adding to the experience is the lively interaction guests will have with the chef, who shares stories behind the ingredients and his techniques, making for a delightful and immersive dining experience.
With carefully curated pairings of Japanese sake and wine, it’s an ideal spot for anyone seeking a relaxing yet luxurious sushi journey.
Tsukiji Sushisen Asakusa Kaminarimon Branch
(Source:https://tabelog.com/tokyo/A1311/A131102/13029444/dtlphotolst/?mode=owner&smp=2)
Located just a short walk from the Kaminarimon Gate, “Tsukiji Sushisen Asakusa Kaminarimon Branch” is known for its convenient location and late-night hours that extend until 5 AM.
It’s the perfect place to drop by after sightseeing or to wrap up an evening with some excellent sushi.
The restaurant is especially famous for its “honmaguro” (bluefin tuna) and “tekka-don” (tuna bowl), offering visitors a chance to enjoy expertly prepared sushi right at the counter.
With multilingual menus and cashless payment options, this restaurant caters to international travelers.
It’s a welcoming place whether you’re traveling solo, with family, or in a group, and the prices accomodate a range of budgets for both lunch and dinner omakase experiences.
Kiku Sushi
(Source:https://tabelog.com/tokyo/A1311/A131102/13070772/dtlphotolst/?smp=2&sby=D&srt=normal&mode=owner)
A long-standing sushi restaurant with over 100 years of history, “Kiku Sushi” embodies the charm of Asakusa's traditional downtown culture.
Known for its dedication to classic “Edomae sushi”, the menu includes staples like anago (saltwater eel) and tamagoyaki (Japanese omelet).
The restaurant has private rooms and traditional tatami seating, making it a suitable venue for various occasions, from family gatherings to formal events.
Loved by locals and gourmands alike, “Kiku Sushi” is also conveniently located near the Kappabashi shopping street, making it a perfect stop after exploring the area’s renowned kitchenware shops.
Kintaro Sushi Asakusa Central Branch
(Source:https://www.hotpepper.jp/strJ000029784/)
Founded during the Taisho era, “ Kintaro Sushi Asakusa Central Branch” specializes in Edomae-style sushi, with fresh seafood sourced directly from the Tsukiji market.
A standout menu item here is the “bakudan”, a hearty dish made with natto, grated yam, tuna, salmon roe, and sea urchin — a unique combination of flavors that will leave a lasting impression.
The relaxing atmosphere and extensive drink selection make it ideal for both casual dinners and business gatherings.
Popular among both tourists and locals, this restaurant also offers takeout for those wanting to enjoy sushi on the go while exploring Asakusa.
Conclusion
Enjoying an omakase sushi lunch in Asakusa is a wonderful way to savor top-notch sushi without breaking the bank.
Each of the four restaurants featured here offers a distinctive experience, whether it’s the refined elegance of “Osushiawase Sushi Horikawa”, the late-night convenience of “Tsukiji Sushisen”, the time-honored traditions of “Kiku Sushi”, or the creative flavors of “Kintaro Sushi”.
These establishments reflect the spirit of Asakusa, combining a vibrant energy with deep-rooted tradition.
When visiting Asakusa, be sure to treat yourself to one of these special sushi experiences.
Through omakase, you’ll not only taste the chef’s passion but also gain a deeper appreciation for Japan’s seasonal ingredients and culinary artistry.
It’s guaranteed to be an unforgettable memory.