IPPUDO is a legendary tonkotsu (pork bone) ramen shop that originated in Hakata, Fukuoka, and has since grown into a global brand with hundreds of locations around the world. Since its founding in 1985, IPPUDO has pursued a mission of “bringing smiles to people around the world through a bowl of ramen,” blending traditional Hakata-style ramen with innovation and hospitality.
Today, IPPUDO is known not only in Japan but also across the globe, with branches in cities such as New York, London, Paris, Singapore, Taipei, and Seoul. Under the name "IPPUDO," it has become a representative of Japanese culinary culture abroad, redefining ramen as a global dining experience.
What Makes IPPUDO So Special?
IPPUDO’s greatest strength lies in the exquisite balance between its rich yet smooth tonkotsu broth and ultra-thin, straight noodles. While tonkotsu ramen is often associated with a strong aroma and heavy flavor, IPPUDO’s version is surprisingly mellow, clean, and deeply flavorful—perfect for first-timers and ramen lovers alike.
(Source.1:https://www.ippudo.com/menu/)
Another standout feature is IPPUDO’s clean and welcoming restaurant interiors. With a concept of “a ramen shop even a woman can feel comfortable entering alone,” IPPUDO reimagined ramen dining as stylish, friendly, and accessible. Bright lighting, open seating, and attentive service helped attract a broad audience, from solo diners to families and tourists.
IPPUDO also embraces dietary diversity, offering plant-based ramen options like the "Plant-Based Akamaru," a completely animal-free alternative. These efforts reflect the brand’s commitment to inclusivity and global accessibility.
The History of IPPUDO: Innovation and Challenge
IPPUDO was founded in 1985 by ramen master Shigemi Kawahara in the Daimyo district of Fukuoka City. At the time, ramen shops in Japan were considered male-dominated spaces—often small, smoky, and intimidating. Kawahara set out to change that, envisioning a space where anyone could enjoy a bowl of ramen in comfort.
In the 1990s, IPPUDO expanded to Tokyo and quickly gained popularity. Its first international store opened in New York in 2008, marking the beginning of its global journey. Since then, IPPUDO has continued to expand, with locations now spanning Asia, North America, and Europe.
In the 2020s, IPPUDO has adapted to new lifestyles by offering takeout, delivery, digital ordering systems, and cashless payments. With over 300 locations worldwide, the brand has proven its ability to maintain high quality while tailoring offerings to local tastes and customs.
A Look at the IPPUDO Menu
IPPUDO’s menu centers around tonkotsu ramen, but offers variety to suit all preferences and dietary needs. Here are some of its most popular items:
● Shiromaru Classic
IPPUDO’s original, classic bowl. This mild and creamy pork broth is paired with ultra-thin noodles for a simple yet deeply satisfying taste.
(Source.2:https://stores.ippudo.com/1057)
● Akamaru Modern
An evolved version of the classic, the Akamaru features a special blend of garlic oil and spicy miso paste, adding depth and complexity to the flavor.
(Source.3:https://stores.ippudo.com/1057)
● Karaka Ramen
A spicy option featuring a custom blend of chili paste and seasoned minced pork. This bold and flavorful bowl is perfect for spice lovers.
(Source.4:https://stores.ippudo.com/1057)
● Plant-Based Akamaru
A vegan-friendly bowl that contains no animal products. With a creamy plant-based broth and carefully crafted toppings, it's ideal for health-conscious diners and vegetarians.
(Source.5:https://stores.ippudo.com/1057)
● Sides and Set Menus
IPPUDO also offers popular side dishes such as Hakata-style bite-sized gyoza, soft-boiled eggs, and rice bowls with chashu pork or spicy cod roe. Lunch sets combining ramen with sides are a hit for their value and variety.
(Source.6:https://stores.ippudo.com/1057)
IPPUDO frequently introduces seasonal and region-limited ramen bowls, keeping the experience fresh for regular customers and new visitors alike.
Conclusion: A Global Brand Redefining Ramen
IPPUDO is more than just a ramen chain—it is a brand that has transformed the world of ramen through innovation, accessibility, and relentless dedication to quality. From the taste of its signature tonkotsu broth to its modern dining spaces and international menu offerings, every detail reflects its forward-thinking philosophy.
The founding vision—“bringing smiles through a bowl of ramen”—is still alive today. What began as a humble ramen shop in Hakata has grown into a culinary phenomenon that transcends language and borders.
Whether you're a tourist in Japan, a local ramen enthusiast, or a curious foodie abroad, IPPUDO offers more than just a meal—it delivers a uniquely Japanese experience that’s both comforting and inspiring.
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